SMART: The SMART Campaign is a global effort to unite microfinance leaders around a common goal of providing respectful, transparent financial products to clients. According to the rationale of the Campaign, protecting clients is not only the right thing to do, it’s the smart thing to do. EBS made the decision to join the SMART Campaign because we felt that the goals of the SMART Campaign were very closely aligned to our own. We recognise client protection as a component of the social dimension of ESG, and that through our work we assist our clients in articulating how improved client protection principles benefit both society and improve their own financial performance. We are privileged to be the first SMART accredited auditing firm on the African continent and one of only five globally.